PLACE BRANDING AND MARKETING
Keeping the place alive
There is no place, city, or region in crisis, but only places without will and vision. Places must first make do with what they have…
Dr. Hicham Echattabi
Professor & Consultant
Email: echattabi.h@gmail.com
Hicham Echattabi is a professor at Hassan II University and an Affiliated Researcher in the Department of Public Management at the Université libre de Bruxelles (ULB). In addition to his academic role, he works as a consultant for various companies, cities, and municipalities. He holds a Ph.D. and an Accreditation to Supervise Research in « Place Marketing and Territorial Attractiveness. » His current research focuses on place marketing, place branding, place management, and territorial attractiveness.
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