• Place marketing: can be defined as a set of collective activities aimed at co-constructing a place offer by leveraging knowledge of the territory and its environment. It involves the coordinated use of marketing tools, supported by a customer-oriented philosophy, to create, communicate, deliver, and exchange urban offerings that provide value to the city’s customers and the city’s community as a whole. The ultimate goal is to develop and enhance territorial attractiveness.
  • Place branding : it is the process of creating and managing place brands, focusing on building a strong and distinctive identity for a place. This involves defining and communicating the unique characteristics and competitive advantages of a territory in order to enhance its recognition and reputation on both national and international levels.
  • Placemaking : it is a process of developing and improving public spaces with an emphasis on resident participation. The goal is to create attractive, functional, and welcoming places that revitalize neighborhoods and boost the local economy by attracting both residents and visitors.
  • Attractivité territoriale : it refers to a territory’s ability to attract and retain human resources, investments, businesses, and tourists. This capability is based on various factors such as quality of life, infrastructure, economic opportunities, and the natural and cultural environment.

References

  • American Marketing Association (2009)
  • Echattabi, H. (2024) ‘Mabillard, Vincent, Pasquier, Martial, and Vuignier, Renaud (Eds.) (2024). Place Branding and Marketing from a Policy Perspective: Building Effective Strategies for Places’, Place Branding and Public Diplomacy. doi: 10.1057/s41254-024-00367-0.
  • Echattabi, H. (2024) ‘Place branding and marketing and advanced regionalization in Morocco: An opportunity for strengthening investment attractiveness’, Alternatives Managériales Economiques, 6(4), pp. 100–114.
  • Echattabi, H., & Khattab, A. (2021). The place marketing strategy in Moroccan regions: Conditions of applicability. Journal of Economic and Social Thought, 8(2), 42–54. https://e-resources.perpusnas.go.id:2350/docview/1873027697/10B524F6CCAD47DAPQ/5?accountid=25704
  • Echattabi, H., & Moussalim, S. (2020). Le marketing territorial: Entre légitimité et difficulté de transposition et de définition The. African Scientific Journal, 1–24. https://doi.org/10.2307/j.ctv18phfss.25
  • El-Khazzar, A., & Echattabi, H. (2016). Les pratiques du Marketing territorial dans le contexte Marocain : éléments de reflexion. International Journal of Innovation and Applied Studies ISSN, 16(1), 2028–9324.
  • El Khazzar, A., & Echattabi, H. (2017). Le préambule de la mise en place d’une démarche marketing territorial: Proposition d’un modèle conceptuel. Innovative Space of Scientific Research Journals, 20(2), 417–430.
  • Moussalim, S. et Echattabi, H. (2023). Analyse du marketing des territoires à la lumière des théories des parties prenantes et de la proximité. International Journal of Innovation and Applied Studies, vol. 39, no. 4, pp. 1634–1646.
  • CHABIH, M., BOUDHAR, A., & ECHATTABI, H. (2023). L’implication des acteurs locaux au service de la cocréation de la valeur territoriale : Proposition d’un modèle conceptuel. Revue Française d’Economie et de Gestion, 4(5).